Leading
Controls the space between lines of text.
The same message can feel formal, energetic, playful, modern, or difficult to read depending on typographic choices.
Good typography helps viewers understand information quickly. Designers use size, weight, leading, letter spacing, and typeface selection to create hierarchy and improve readability.
Begin the ActivityFont personality changes the tone before the words are even read.
Controls the space between lines of text.
Controls the space between letters.
Uses contrast to show what matters first.
A page usually needs clear differences between headline, subheading, body text, and labels.
Typography is not just decoration. It affects readability, mood, hierarchy, and professionalism. Good design usually comes from clear choices, not from using every option at once.