Before we talk about how to prompt well — let's look at where things are going wrong right now.
Before you can prompt well, you need to know who — or what — you're actually talking to.
When people say "ChatGPT" or "Claude," they're naming a brand, not a single piece of software. Each brand is actually a family of different models — trained separately, at different sizes, speeds, and price points, all sold under one name.
Includes Opus (its most powerful, slowest model), Sonnet (the balanced, everyday model), and Fable (a newer, distinct model) — plus faster, lighter ones for quick chat.
Bundles multiple models under one name too — different numbered versions, plus separate "reasoning" models that think through a problem step by step before answering.
Works the same way — several model tiers behind one brand name.
So "picking ChatGPT" isn't really one decision — you're also, often without realizing it, picking a specific model inside it. That's why the same brand can feel completely different depending on which mode you land in.
Every model is trained by feeding it enormous amounts of text (and increasingly images, audio, and video) pulled from the internet, books, and licensed sources. Whatever is in that training data becomes what the model "knows" — its facts, its assumptions, its default voice, its blind spots.
That means training data doesn't just teach a model — it also biases it:
A model trained mostly on North American, English-language sources will lean on North American assumptions and references by default — even when nothing in your prompt asked for that.
A model trained heavily on historical or older text will reflect the knowledge and norms of that era — not today's.
A model built for, or trained largely on, data from one region — say, Asia — will lean toward that region's language, context, and priorities by default.
With that in mind, here's what to expect from the three models most of you will actually use day to day.
The most widely adopted of the three. Broadest general feature set — voice mode, image and document generation, code execution, and early agentic tools ("Operator").
Watch for: the free tier often quietly defaults to its weakest, fastest model — select "Thinking" mode for anything that matters.
Often noted for careful, higher-quality prose and judgment. "Extended Thinking" mode for harder problems; Claude Code for technical/agentic work.
Watch for: strong at writing and reasoning through ambiguity, less flashy on media generation than the other two.
Deepest integration with Google Docs, Drive, and Search. "Deep Research" mode, tied into Gemini Notebook, and a real-time news partnership with the AP.
Watch for: best pick if your workflow already lives in Google's ecosystem.
The Big Three cover most of what you'll need day to day, but there are thousands of other AI tools now — open-source models, region-specific models, math- and science-focused models, and more. One worth knowing about is a values-driven alternative built specifically against the assumptions above.
Built by the Swiss hosting company Infomaniak. Positioned around data privacy and security, runs on renewable energy (recovered server heat is used to help heat homes), and is bundled into Infomaniak's own productivity suite rather than sold as a standalone chatbot.
Watch for: chosen for its values — privacy, environmental footprint, non-U.S. infrastructure — not for raw benchmark power.
An AI model has learned from an enormous amount of information.
Imagine all of that knowledge spread across this valley.
When your prompt is vague, you give the AI very little direction. Many different answers could fit what you asked.
The AI has to decide what you probably mean.
The same task. The same AI. Two very different prompts — and two very different results. Look for which framework elements are missing in the weak version.
The first response is a draft, not a deliverable. Iteration is how professionals use AI — not prompting once and accepting whatever comes back.
If the output is close but not right, don't rewrite the entire prompt. Identify the specific problem and address only that. "Make the opening more direct." "Cut this to 200 words without losing the key facts." "The tone is too formal — make it sound like a person, not a brochure." Targeted follow-up is faster and more effective than starting over.
If the AI keeps missing the style or format you want, show it. Paste in a sentence, a paragraph, or even a full piece and say: "Match this tone" or "Follow this structure." A single good example outperforms a paragraph of description. This technique is called few-shot prompting, and it is one of the most reliable tools you have.
Sometimes the content is right but the structure makes it hard to use. Ask the AI to reorganize, reformat, or restructure without rewriting the substance: "Give me this as a bulleted list." "Put the most important point first." "Convert this to a script with speaker cues." Format changes cost nothing but a follow-up prompt.
"Write something about our event" forces the AI to invent everything — the angle, the audience, the length, the purpose. Be specific about what you need and why.
Without knowing who will read or hear this, the AI defaults to a generic adult audience. That's rarely who you're actually writing for.
The AI will choose a format — usually the most common one for that type of content. If you need something specific (AP style, a script, three short paragraphs), say so.
No word limit, no tone guidelines, no list of things to avoid — and you'll get the AI's defaults. Defaults are what all generated content sounds like before you make it yours.
Packing five deliverables into one prompt splits the AI's attention. Build each piece separately, then assemble. One prompt, one focused output.
Pick one real-world task. Write your first instinct prompt. Then rebuild it using the seven-element framework and the "Ask me questions" technique. Submit both versions with a short reflection.
Select the one you'll work on today. You'll use this same task for both your weak and strong prompt.
Write the prompt you would have written before today's class. Don't overthink it — just write what you would naturally type. This is your "before."
Now copy this into ChatGPT, Claude, or Gemini and read what comes back. Note where it fell short.
Add the following line to the end of a revised prompt and send it. Read the AI's questions carefully — they'll show you what your brief was missing.
Answer the questions, then let it generate. That answered version becomes the basis of your strong prompt below.
Rewrite your prompt using the seven-element framework: role, context, goal, audience, requirements, constraints, format. Use what the AI's questions revealed.
In 2–3 sentences: what specifically changed between your first and second prompt, and how did the AI's output improve as a result?
Key terms from Lesson 2, plus a discussion on who AI writes well for — and who gets left behind.
The input you give an AI — your question, instruction, or request. The quality of a prompt directly determines the quality of the output. Prompting is a learnable professional skill, not a technical one.
The practice of deliberately structuring your inputs to an AI to get better, more useful outputs. Prompt engineering is not about writing code — it's about communicating with precision. Every element of the seven-part framework is a form of prompt engineering.
The process of refining AI output through multiple follow-up prompts rather than accepting the first response. Professional AI workflows almost always involve iteration — treating the first output as a rough draft, then prompting further to improve, correct, or redirect it.
A technique where you provide one or more examples of what you want, and the AI uses them as a pattern to follow. Instead of describing a style in words, you show it. "Match the tone of this paragraph" is a form of few-shot prompting — and it is often more effective than any description you could write.
Asking the AI to perform a task with no examples — relying entirely on your written instructions. Most everyday prompting is zero-shot. It works well for clear, well-defined tasks. It struggles when the style, format, or nuance is hard to describe but easy to show.
A set of instructions given to an AI before the conversation begins, establishing its role, behavior, and constraints for the entire session. When a company deploys an AI assistant with a specific personality or set of limits, those are defined in a system prompt. As a user, you're working within whatever system prompt the platform has set — though you can usually override much of it with a strong enough role definition in your own prompt.
A workflow design principle where a human reviews, verifies, and makes final decisions on all AI-generated content before it is published or submitted. The AI drafts; the human decides. This is the professional standard — not optional. No framework, no matter how well-constructed, replaces editorial judgment.
LLMs learn from whatever text they were trained on. That text reflects the demographics, assumptions, and blind spots of its authors — which skews heavily toward English-language, Western, educated, and affluent sources. An AI asked to write for a specific community it has little training data on will produce output that feels generic, flattened, or subtly off. Recognizing this isn't a reason to avoid AI — it's a reason to edit critically and know your audience better than the model does.
The style and perspective an AI falls back on when no specific audience, role, or tone is specified. The default voice tends to be generic, formal, American-English, and corporate-adjacent. It is the voice of AI slop. Strong prompting — especially audience definition and constraints — is what moves the output away from the default and toward something that actually serves your readers.
A statement attached to any work product created with AI assistance, describing which tools were used and for what purpose. In this course, disclosure is required on all graded work. In professional practice, disclosure standards vary by outlet — but the direction of the industry is toward more transparency, not less. Getting comfortable with disclosure now puts you ahead of colleagues who are still hiding their AI use.
Lesson 2 · Planning and Prompting for Creative Professionals