Unit Modules
Lesson 1
Available now
Demystifying the Machine
What is an LLM — really? Tokens, context windows, hallucinations, and the environmental cost of every prompt you send.
Lesson 2
Available now
Planning and Prompting for Creative Professionals
A seven-element framework for writing prompts that actually work — with real examples from journalism, PR, social media, and podcasting.
Lesson 3
Available now
Moving from Ideas to Media
AI writing workflows for communications professionals — drafting, editing, tone-shifting, and knowing when AI copy fails.
Lesson 4
Available now
Podcast Research & Pre-Production
Use NotebookLM to extract research from your sources, write a broadcast-ready script, and prep your team's podcast for recording — plus an ethics moment on AI-generated audio.
Lesson 5
Available now
AI Image Generation
Where do polished ad images come from? Explore AI image platforms, learn prompt-writing techniques, and examine the ethics of AI-generated visuals in professional communications.